Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing Management

Are you guys looking for NCERT MCQ Questions for Class 12 Business Studies with Answers PDF Free Download? You came to the right page. This may assist you to understand and check your knowledge about the chapters. Students also can take a free test of the Multiple Choice Questions of Class 12 Business Studies. Each question has four options followed by the right answer. These MCQ Questions are selected supported by the newest exam pattern as announced by CBSE.

Q.1 With which element is exchange mechanism related?

(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

(b) Marketing

Q.2 Which one of the following is a marketing management philosophy?

(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

(a) Societal marketing concept

Q.3 Which one of the following is not a marketing mix?

(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

(d) Production process

Q.4 Which one of the following factors is not relevant to price fixation?

(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

(b) Age of an organisation

Q.5 For heavy equipment, which of the following channels is more relevant?

(a) Zero-level
(b) One-level
(c) Two-level
(d) Three-level

(a) Zero-level

Q.6 Which one of the following promotion tools has mass reach?

(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

(a) Advertising

Q.7 _ is the deliberate action of an organisation for promoting goodwill between itself and the society.

(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

(c) Public relations

Q.8 ____ensures that products reach the ultimate customers from the manufacturers.

(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

(c) Physical distribution

Q.9 _ involves designing and producing container or wrapper of the product.

(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging

(d) Packaging

Q.10 Marketing is called a _ process because it involves interaction of buyers and sellers.

(a) Economic
(b) Social
(c) Legal
(d) Political

(b) Social

Q.11 ___is the marketing function which is concerned with informing the customers about the firm’s products.

(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

(c) Advertising

Q.12 Registering a trademark gives to the users.


(a) Finance
(b) Fame
(c) Protection
(d) Information

(c) Protection

Q.13 Which of the following statements is not true with regard to the concept of product?

(a) It is a bundle of utility.
(b) It is a source of satisfaction.
(c) It is confined to physical product.
(d) All of the above.

(c) It is confined to physical product.

Q.14 In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.

(a) Controllable factor
(b) Non-controllable factor
(c) Environmental factor
(d) None of the above

(a) Controllable factor

Q.15 Harshit is planning a start up a venture for offering mobile pet care services at door step. He has decided to charge ?1000 for heated hydrobath & blow dry of a pet and ?500 for shampoo and conditioning. Identify the element of marketing mix which is not being described in the above case.

(a) Product
(b) Place
(c) Price
(d) None of the above

(d) None of the above

Q.16 Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.


(a) Trademark
(b) Generic name
(c) Brand name
(d) Brand mark

(c) Brand name

Q.17 The term ‘market’ may be understood in which of the following contexts?

(a) Geographical area covered
(b) Type of buyers
(c) Quantity of goods transacted
(d) All of the above

(d) All of the above

Q.18 According to the modem marketing concept, which of the following statements is true?

(a) It refers to the group of people who do not have the ability but willingness to buy a particular product.
(b) It refers to only the set of people who have the purchasing power to buy a particular product.
(c) It refers to the set of actual and potential buyers for a product.
(d) It refers only to the people who show interest in a particular product.

(c) It refers to the set of actual and potential buyers for a product.

Q.19 Which of the following is a feature of marketing process?

(a) Satisfying needs and wants of the consumers
(b) Creating a market offering
(c) Developing an exchange mechanism
(d) All of the above

(d) All of the above

Q.20 Which of the following statements does not reflect a condition to be satisfied for an exchange to take place?

(a) Involvement of at least two parties- the buyer and the seller- is mandatory.
(b) Each party should be capable of offering something of value to the other.
(c) Exchange can take place if the buyers and sellers are not able to communicate with each other.
(d) Each party should have freedom to accept or reject other party’s offer.

(c) Exchange can take place if the buyers and sellers are not able to communicate with each other.

Q.21 Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.

(a) Zero level channel
(b) One level channel
(c) Two level channel
(d) Three level channel

(a) Zero level channel

Q.22 Under which of the following situations is a company not likely to fix a lower price for its product?

(a) When the competition has introduced a substitute product
(b) If the demand for a product is inelastic
(c) When the company wants to attain market share leadership
(d) When the demand for the product is low

(b) If the demand for a product is inelastic

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